Kept government training simple

IMPACT

  • Reduced the number of icons requested by 80%  allowing for a significant cost and time savings
  • Color palette created a more contemporary feel
  • Effectively operated within governmental budget and time constraints
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    OPPORTUNITY

    The State of Minnesota was creating online training modules with a target audience of ESL advocates for the developmentally disabled. In order to more effectively train, they needed a visual representation of complex subject matters that were relevant and recognizable across cultures. These visual representations needed to be versatile enough to cross multiple communication channels, beyond the initial request for web modules.

     

    MY WORK

  • Developed strategy, leveraging color
  • Identified and recommended universal, contemporary imagery
  • Managed the design of icons
  • Built and managed client relationship