Developed a customer-centric brand architecture
Categories: ArchitecturesCustomer-centric and consistent market face on communications and packaging
Eliminated many trademarks, saving hundreds of thousands of dollars on global mark registration and support
Improved creative development efficiency
Clearly differentiated brand dress
Improved customer understanding of product tiers, total product offering, and the relationship between product categories
Aligned the businesses with the division and corporate sales and identity strategies
Read more
IMPACT
