Categories: Co-branding + Ingredient brandingIMPACT
Set the standard for using the 3M brand as a co-brand
Built awareness of 3M’s role in the 3D industry
Created the first sanctioned use of the 3M logo in 3D applications
Generated internal and external excitement surrounding 3M’s role in the film industry
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Categories: Co-branding + Ingredient brandingIMPACT
Clear customer-centric communication and brand architecture designed for global expansion, longevity, and multiple applications
Defined industry presence
Focused audiences
Unified product portfolios while allowing for individuality within existing brand families
Successful product launch, on time, on budget and useful to the sale representatives
Improved internal awareness and understanding of the market based, ingredient brand strategy
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