Categories: GuidelinesIMPACT
Brochure creation by international subsidiaries within 24 hours of receiving the guidelines
Segment individuality with a consistent market face
Fast-tracking of new web site with a $32K savings in development costs
Stock photography management process adopted by corporate as a best practice
Corporate Global Communications Award winner
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Categories: GuidelinesIMPACT
Identity, messaging and imagery that helped make 3M relevant to younger audiences while reflecting 3M’s strategic benefits
Inspired client’s customers to replicate 3M’s messaging in their own internal and external communications
Improved communication between marketers and creative suppliers
Provided consistent creative execution
Generated internal excitement for the division’s industry contributions
Streamlined internal creative processes
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Categories: GuidelinesIMPACT
Created consistent visual appeal
Strengthened ease of global replication
Improved communication between marketers and creative suppliers
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Categories: GuidelinesIMPACT
Demonstrated how to leverage the business’s or product’s benefits to generate a strategic theme
Communicated unique messages and themes while complying with the 3M identity system
Guideline clarity helped reduce the cost and time associated with the creative development of promotions
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