Built awareness of food support accessibility
IMPACT
Reached a wide range of audiences including non-English speaking, the elderly, the lower and middle classes, college and non-college educated people
Implemented a consistent, immediately recognizable campaign
Maximized and worked within a non-profit budget
OPPORTUNITY
The Community Action Partnership of Washington and Ramsey Counties was awarded funding to implement a Food Support Outreach Program. The goal of the program was to increase awareness and access to food support benefits (food stamps) by providing free eligibility screening and application assistance.
MY WORK
Identified appropriate media channels
Created media strategy
Bought media including billboards, transit shelters, vehicle wraps, magazine ads and radio spots
Wrote advertising copy as well as radio PSA copy
Sourced and managed PSA production
Helped develop consistent graphics to be applied to a wide range of mediums and audiences
Managed campaign budget and implementation
