Increased tradeshow traffic

Categories:

IMPACT

  • Increased booth and conference room traffic significantly over previous years
  • Created a consistent, compelling and dominant presence at the show
  • Pioneered the application of the corporate identity system to stairs, hotel key cards and lanyards
  • Captured the attention of attendees according to the client, making them stop in their tracks and stare at the graphics with wonderment
  • Generated such a high demand for the white papers that they ran out of copies on the first day of the show
  • Completed the creation and production of all materials in five and a half weeks, hitting key show deadlines
  • Nominated by the Society for Information Display for “Best in Show”
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    Built awareness of food support accessibility

    Categories:

    IMPACT

  • Reached a wide range of audiences including non-English speaking, the elderly, the lower and middle classes, college and non-college educated people
  • Implemented a consistent, immediately recognizable campaign
  • Maximized and worked within a non-profit budget
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