Provided psychological and sociological dimension

Categories: Messaging

IMPACT

Helped make 3M relevant to younger audiences while reflecting 3M’s strategic benefits

Inspired client’s customers to replicate 3M’s messaging in their own internal and external communications

Improved communication between marketers and creative suppliers

Generated internal excitement for the division’s industry contributions

Created emotional value in industrial markets

Categories: Messaging

IMPACT

Clear customer-centric communication and brand architecture designed for global expansion, longevity, and multiple applications

Defined industry presence

Focused audiences

Unified product portfolios while allowing for individuality within existing brand families

Successful product launch, on time, on budget and useful to the sale representatives

Improved internal awareness and understanding of the market based, ingredient brand strategy